SCiNESTA
GoHighLevel deserves credit: it proved agencies would pay for a white-label everything-platform. Its pricing is the part agencies complain about. The starter plan is $97 a month, the version with the features agencies actually resell is $297 a month, and sub-accounts are billed per client on top.
The stack you are renting
GHL bundles funnels, CRM, SMS, booking and reputation. Solid list. The gaps show up at the edges: the AI pieces are newer and metered, the mobile app experience is polarizing, and support queues are a known sore spot at high volume.
SCiNESTA's answer
SCiNESTA is built for the same buyer, the agency reselling a full business OS, with a different bill. You get the CRM, funnels, sites, email, SMS, phone agents, booking, workflows, dashboards and the white-label PWA app, branded as yours, for a flat $93 a year for your own operation.
- Your logo, your domain, your pricing on client accounts
- AI voice agents that answer and call under your client's brand
- White-labeled help docs and API guides for your clients
- Client sub-billing so you keep the margin, not the platform
Side by side
| GoHighLevel | SCiNESTA | |
|---|---|---|
| Entry price | $97 per month | $93 per year |
| AI phone agent | Add-on, metered | Included |
| White-label app | Higher tier | Included |
| Client sub-accounts | Billed per client | Yours to price |
Agencies comparing the two should test the phone agent first; it is the feature clients actually notice. Read the agency stack-swap story.