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Runway vs Synthesia vs HeyGen: AI Video for Business, Included

Runway, Synthesia and HeyGen charge up to $99 a month for AI video. SCiNESTA includes avatar video generation wired to your funnels and social channels.

SCiNESTA ResearchOctober 18, 20267 min read
Runway vs Synthesia vs HeyGen: AI Video for Business, Included

AI video split into two products. Runway does cinematic generation for creators. Synthesia and HeyGen do talking-head avatar videos for training and sales. The useful tier for a business lands near $99 a month, per tool, with minutes counted like taxi fare.

Businesses need minutes, not movies

The video a business needs is short: a product explainer, a personalized sales message, a walkthrough of the new feature. Paying Hollywood pricing for 40 minutes a month of avatar time is a mismatch.

Video inside the machine

SCiNESTA includes AI video generation in the plan, next to the places video gets used. Generate the avatar clip, drop it into the funnel page, embed it in the onboarding email, schedule it to social. Same library, same workflow, no meter.

  • Avatar and scene generation from a script
  • Goes straight to pages, emails, docs and social posts
  • Personalized video for outreach without a studio
  • Included instead of $99 a month

Filmmakers, stay on Runway

If you are making actual films, Runway is the tool and its price is fair. If you are making business video, the platform that ships it where it is needed is the better deal. See what is included.

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